Crunchy without being rock-hard, and the cinnamon actually comes through in every bite rather than just the first one. I've been sprinkling it over plain Greek yogurt for a week now and it's kept me full until lunch, which is rare for me.
The bag's only 8 ounces, but a little goes a long way—I sprinkled it over yogurt for three mornings and still have plenty left. The cinnamon hits just right without being cloying, and the apple bits stay chewy instead of turning rock-hard.